Branding of a fictitious political party whose motto is simple life. With this in mind, we use the most basic and universal elements as a tool for branding, conceptualizing a logo and applications in which both the typography (Univers) and colors are harmonized with the discourse of the party. A single typography, plain colours and simple illustrations with a few lines are used to outline the brand.
Project developed during the Master in Graphic Design and Publishing Projects at ELISAVA.
> Irati García / Jota González